Who is the NPR audience?

59% Male

41% Female

50% Age 30-49

69% Age 25-54

58% College Degree

34% HHI $75,000+

Some of the most savvy customers you could ask for.

Online:
Our online listeners are computer-literate and on the cutting edge of technology. Some of our listeners have told us they’ve upgraded their computers, just so they can hear this show. Overall, the Internet attracts affluent individuals who keep abreast of current events and go to considerable expense to keep their edge.

On-Air Public Radio:
Affluent and well-connected baby-boomers dominate the landscape of our NPR listeners -- an audience distinguished by its educational excellence and professional success. 59% of public radio listeners have an annual household income of over $50,000, and 34% have annual household incomes over $75,000.

As a sponsor of Women In Music with Laney Goodman, you'll reach a listening audience that's educated and discerning, with the means to purchase goods and services from our sponsor companies.

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